Blog

Notes, guides and what we've learned in the studio.

We share what we’ve learned in the field about branding, web, software and print — in plain language.

A turquoise shield with a blank cream seal on dark stone, a brass stamp, a document folder and a magnifying glass examining color cards.

22 May 202513 min read

How to Register a Trademark in Turkey: What to Watch for at the Design Stage

Trademark registration in Turkey starts with an application to TÜRKPATENT via EPATS, followed by examination, publication in the Bulletin and a two-month opposition period. We explain the process and the design risks.

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Brand & Identity

9 May 20248 min read

The Difference Between a Logo and a Corporate Identity

A logo is a single mark that identifies your brand; a corporate identity is the system of colors, typefaces, visual language and usage rules that keeps that mark consistent everywhere.

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A circular sculpture on a stone pedestal, half built from coral-colored cubes and half a smooth cream surface.

Brand & Identity

25 Apr 20248 min read

Vector vs. Raster Images: Why Your Logo Should Be a Vector

Raster images are made of pixels; vector images are made of mathematical lines and curves. We explain the difference, the file types and why your logo should be a vector, from a business point of view.

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A corporate identity set of business cards, letterhead, envelopes and color cards

Brand & Identity

2 Apr 20248 min read

Corporate Identity Design: What to Get Right

Consistency is the most important thing in corporate identity design. Logo, color system, stationery, social media templates and digital interfaces should share one brand character, protected by a guideline.

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Brand & Identity

19 Mar 20248 min read

Why Brand Identity Matters

Brand identity is much more than a logo. When color, typography, visual language, tone of voice and application standards come together, a brand becomes more memorable, trustworthy and professional.

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Notes, guides and what we've learned in the studio.

Brand & Identity

How to Register a Trademark in Turkey: What to Watch for at the Design Stage

The Difference Between a Logo and a Corporate Identity

Vector vs. Raster Images: Why Your Logo Should Be a Vector

Corporate Identity Design: What to Get Right

Why Brand Identity Matters

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